Testify Digital Marketing Services

Testify cater for the full Digital CRM cycle, this includes data led digital practices such as Search, Display, Affiliate Marketing and Email. Within every digital channel that Testify service, we provide high end innovative campaigns, backed with industry and audience led data. We focus on driving results with clear, transparent and granular reporting for our clients.

Read more about our digital marketing services:

• Full Service Social Media
• Search Engine Optimisation
• Paid Search
• Display Marketing
• Affiliate Marketing
• Email Marketing
• Web analytics and Conversion Rate Optimisation
• Copywriting
• Digital Consultancy

Search Engine Optimisation | Social SEO

Social media plays a huge part in how people search online and convert. This is aligned with the mantra that search engines now weight the input of social media content to assist in ranking brands efficiently outside of web publications. The landscape is changing fast and Testify are best placed to implement your brands SEO requirements within the ever evolving digital arena. Testify are completely transparent, ethical and accurate in reporting when it comes to our SEO techniques. We manage the whole natural search campaign process, from website auditing and content through to (openly and ethically) building links to maximise rankings within the search engines for long term benefit.

Our natural search services:
•    Social SEO
•    Business assessment and Website Auditing
•    Strategic keyword analysis
•    Copywriting – Content creation
•    Competitor benchmarking and link-building
•    Detailed reporting
•    Integration to other services
•    Regular transparent reporting
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Paid Search

Like everything Testify do, Technology enables and assists us and our people embed the constant innovative strategy, and optimisation behind our campaigns. This is evident within the paid search campaigns we run for our clients. We closely manage our client campaigns in tandem with current and relevant market insight. We use research and insight to power the innovative strategies we add to our paid search campaigns. Understanding how consumers are interacting with the latest products or services from brands is key to how we weight certain keyword bids or structure our ad copy to particular demographic profile targets.

We also use our PPC campaigns to inform us of messages to lead a brand within channels, such as social content, advertorials or above the line marketing messages.

Our PPC services:
•    Competitor benchmarking
•    Industry / market insight
•    Bespoke ad creation and keyword analysis
•    Ongoing ad copy and strategic bid optimisation
•    Local & global campaigns
•    Advanced and transparent reporting (granular or as top line as required)
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Display

We approach every new display campaign on a bespoke basis. When planning campaigns we embed the same insight and background as we do for our social and search campaigns. Where do your audience go online? Why do they convert? What messaging/imagery encourages them to convert? These are metrics we constantly measure and optimise.  Every publisher we work with is handpicked on the basis that “we know” our target audience spend quality time within their website or read their email publications.

We DO NOT operate under trading agreements with publishers. After all, how can we commit to buying your media before you have made us aware of your objectives.

Our Display services:
Cutting edge Display advertising
Mobile targeted campaigns
Media planning
Media buying
Video formats
Fully transparent and in-depth, optimised reporting
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Affiliate Marketing

Testify build affiliate campaigns that sit at the heart of our clients business. We work to create bespoke/strategic partnerships. The publishers we partner with often surpass traditional affiliates, but are tailored, niche specific websites that wish to monetise their web content through different points of remuneration. We add value through delivering a consistent return, whether it is generating high quality sales volume  or improving the lifetime subscription of a user through a more targeted publisher, then a client may be accustomed too via a typical affiliate programme run direct with a network.

Our Affiliate Marketing services:
•    Network selection based on requirements
•    Cross channel integration
•    Tailor-made affiliate campaign
•    Bespoke and transparent partner recruitment
•    Ongoing conversion optimisation
•    Consistent brand management
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Email

Email is another part of our CRM cycle services for Testify clients. Whether you want to retain existing relationships with your consumer base whilst cross selling other products and services, or acquire new consumers with Testifys access to millions of lines of email data, we are experienced in driving optimised email campaigns that meet business objectives with clean, targeted and filtered audiences.

Our Email Marketing services:
•    Retention email
•    Acquisition email
•    Copywriting
•    In email conversion rate optimisation
•    Full and transparent reporting from (open rates and dwell time to conversion analysis)
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Web analytics & Conversion Rate Optimisation

Testify specialise in driving traffic to your social media platform or mobile real estate, however driving this traffic means nothing if we are not implementing the correct analytics and insight. We obsessively measure how people move around your digital real estate simply outlining what they like, what they don’t as well as what drives their conversion.
Testify work toward stringent analytical goals within your website and monitor the performance over a period of time. We analyse every page on your website starting with your homepage through to your conversion page. Once we have analysed your existing data, we then perform split testing so that we may establish over a period of time which page is the most effective at converting your audience towards your desired objectives.

Our Analytics and Conversion Rate Optimisation services:
•    Analytics implementation and measuring
•    Analytical goal implementation
•    Conversion rate optimisation
•    A/B split testing against a multitude of variables
•    Multivariate testing
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Copywriting

Copywriting has become one of the most important channels, both on and offline, from outdoor advertising, to downloadable brochures, search copy and blog content.  With experience in cross sector journalism, our team of SEO focused content specialists are capable of delivering  the most engaging copy at any level of quantity (from search ad copy to a hard back on book). We are so confident in the quality of copy we provide that you will have the option of unlimited amends to the copy until it meets your requirements.

Our Copywriting services:
• SEO focused copywriters
• Unlimited amends
• Article PR
• Social Media Content
• Advertorials
• Product Descriptions
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Consultancy

Some of our clients  prefer to manage their digital marketing activity in-house with a Testify ‘twist’. Sometimes a new lease of energy is just what a campaign needs to restart the traction.  Testify consult on any brands digital marketing strategy, from start-up companies through to global, multi-lingual, blue chip organisations. Everything we do is measurable and transparent from strategy, planning and potential execution.

Our Consultancy services:
• Digital Consultancy
• Planning & Strategy
• Content creation and stratgey
• Budget management
• ROI calculations/assumptions
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